YSL Beauty’s global makeup artist Sam Visser echoed her approach, noting they share a vision for makeup that feels glamorous, rockstar and daring for the campaign.
Charli has long treated makeup as part of her art, saying she’s deliberate with looks even when they’re minimal. She’s shared past tips on perfecting her cat eye, cited influences from ’90s Marilyn Manson to Sophia Loren, and urges fans to use makeup to reflect their personality.