At Cannes, Seth Rogen fired off a blunt challenge to artificial intelligence in writing while promoting his new hand-drawn animated film, sparking debate about craft, memory and creation. Read on to discover the full story!
Speaking with Brut America at the Cannes Film Festival, the 44-year-old actor-filmmaker laughed as he admitted, "I don't understand what it's supposed to do," and criticized AI-written scripts as "not writing." He was clear-eyed: if a writer's instinct is to rely on AI rather than the creative process, "Go do something else." Rogen added that a tool that makes him write less holds no appeal — he likes writing.